Opposite The Crowd

In 1972, entrepreneur Alan Burkhard founded Placers to challenge standard staffing practices. Half a century later, under his son Chris’ leadership, Placers continues driving innovation. Through decades of change, one principle has remained—Alan’s belief in honest, relatable communication that bridges gaps.

Alan & Chris’ book, Opposite The Crowd (also available on audio), is a collection of conversations revealing maverick strategies for success in life and business. These insights challenge limiting beliefs, unlock potential, and provide a blueprint for closing the gap between where you are and where you want to be.

This philosophy is universal—no matter who you are, adopting the Opposite The Crowd mindset will change you.

You can also listen to Alan & Chris’ conversations. Explore the episodes below and start thinking Opposite The Crowd.

1. Life Lessons From a Serial Entrepreneur

2. Give Your Team Power to Call the Shots

3. Creating Nth Degree Experiences

4. How to Build the Life You Want

5. The Power of Knowledge

6. History Repeats Itself: The Power of the Job Seeker

7. I Want a Career Agent Too!

8. Sales Doesn’t Have to be a Dirty Word

9. Commitment to Culture

10. Are You a Change Agent?

11. Yes, There is a Right Way to Think